authentic storytelling, strategy, and execution for brands on social media.
Hello! I'm Tara (tear-uh)
she/her
I’m a Senior Social Media Specialist with 10+ years of experience turning ideas, trends, and conversations into content that actually connects. I believe social media is more than a feed — it’s a living, breathing space where brands earn trust, build community, and show a little personality of their own.
Over the years, I’ve crafted campaigns, led growing teams, managed fast-moving content calendars, and built influencer partnerships from the ground up. I love the challenge of finding the right creators, negotiating smart deals, and bringing collaborations to life in a way that feels authentic — not forced.
I thrive in the ever-changing world of social media (yes, even when the algorithms get spicy). Whether I’m developing strategy, jumping into real-time conversations, or shaping a brand’s voice, my goal is always the same: create meaningful interactions that make people feel something.
If your brand is ready for a thoughtful, creative, and data-backed approach to social and influencer strategy, let’s chat :)
Personal Stats
16
Books I've read this year (need a reco?)
51
Types of flower varietals in our garden
+5.8K
Hours spent cheering for the Seattle Mariners this season
12K
Photos of my two cats currently on my phone
Work Experience
Seattle Mariners (2019—) | MarinersVison Operator (LED) |
Tractive (2026-) | Social + Community Manager |
Trupanion (2024-2025) | Senior Social Media Manager |
VML (2021-2024) | Senior Connections Manager, Social Media |
Wunderman Thompson (2019-2021) | Connections Planner |
Deluxe Corp. (2016-2019) | Social Media Specialist |
Platform Fluency
Snapchat | |
TikTok | YouTube |
X | |
Twitch | Discord |
Threads | Spotify |
Social Media Tools
Sprout Social | Hootsuite |
Sprinklr | Opal |
Brandwatch | Tagger |
Infegy | Brand24 |
MRI-Simmons | Awario |
Meta Business Suite | Ipsos Synthesio |
Brandwise | Meltwater |
BuzzSumo | Google Analytics |
Figma | Airtable/Notion |
HubSpot | Buffer |
CrowdTangle | Tagboard |
GRIN | Aspire |
Industry Expertise
Technology | Retail & ECommerce |
Influencers | Hospitality & Events |
Pets | Sports & Entertainment |
Nonprofit | Gaming |
Travel & Tourism | Healthcare & Wellness |
Music | Advertising & Agencies |
Beauty, Fashion, Lifestyle | Food & Beverage |
Video Production Skills
Storyboarding | Camera Operation |
Production Manager | Sound Recording |
Lighting Setup | Scriptwriting |
Video Editing | Set Design |
Education
University of Central Missouri (Masters in Criminal Justice) | 2012-2014 |
University of Central Missouri (BS in Criminal Justice) | 2008-2012 |
Second Language: Japanese | Level: Elementary |